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June, 2018 7:47 AM



Kogan to sell own-branded fridges, dryers

Kogan to sell own-branded fridges, dryers

Kogan.com is targeting the whitegoods and built-in kitchen appliance markets with plans to roll out its own brand of products by the end of the year.

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By AAP 04.06.2018 09:52 AM

Online retailer Kogan.com plans to sell its own brand of washing machines, fridges, cooktops and other household and kitchen appliances, hoping to shake up the whitegoods market.

Founder and chief executive Ruslan Kogan says the new products will be available before the end of 2018.

Mr Kogan says that the lack of competition across the whitegoods and built-in kitchen appliance market has resulted in high prices for consumers.

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