The technique of profiting from a price fall is called short-selling, otherwise known as “shorting,” “to go short” or simply “short.” Basically, short-selling is the reverse of how we’re traditionally taught to invest, to buy at the lowest possible price and sell at the highest. When shorting, you aim to jump in at a high and out at a low – with the sequence of events also in reverse, since you sell first and buy back afterwards. Indeed, as confusing as it sounds, this involves selling something that you don’t already own.

Each day we feature the top 10 shorted stocks on the ASX, compiled from data from ASIC. In the table below you will find the cumulative percentage of outstanding shorts for each stock. If you're interested in more information about each company, further down we have 1-year share price charts, plus links to more charting and news. For the daily short sales (shorts for that day only, rather than cumulative outstanding shorts), please click here.

1. JB Hi Fi (JBH)

Stock code: JBH

Charts: JB Hi Fi Limited

More news: JB Hi Fi Limited

Stock code: FXJ

Charts: Fairfax Limited

More news: Fairfax Limited

Stock code: ILU

Charts: Iluka Resources Limited

More news: Iluka Resources Limited

Stock code: MYR

Charts: Myer Limited

More news: Myer Limited 

Stock code: PDN

Charts: Paladin Limited

More news: Paladin Limited

Stock code: DJS

Charts: David Jones Limited

More news: David Jones Limited

7. Metcash (MTS)

Stock code: MTS

Charts: Metcash

More news: Metcash

Stock code: FLT

Charts: Flight Centre Limited

More news: Flight Centre Limited

9. Harvey Norman (HVN)

Stock code: HVN

Charts: Harvey Norman

More news: Harvey Norman

Stock code: LYC

Charts: Lynas

More news: Lynas

Click on the links below to read other articles from this week's newsletter

3 Manufacturing Stocks Bucking The Trend

18 Share Tips - 4 March 2013

Using Analyst Recommendations During Reporting Season

Why the Federal Reserve is Digging an Ever-Deeper Hole

Borrowing to invest a risky solution to a savings problem

The Age of Cheap Finance is Over - Why Rates will Rise

RSI Vs Stochastics - Which Momentum Indicator Should You Use?

Stocks on a roll: ASX rolling 52-week highs

Stock on the slide: ASX rolling 52-week lows

Disclaimer: No responsibility is accepted for any inaccuracies contained in the matter published. Shorted positions sourced from ASIC, TheBull is not responsible for the accuracy of the data. Charts as at close of last full day's trade. The publication of this data does not in any way constitute a recommendation on the part of TheBull.com.au. You should seek professional advice before making any investment decisions.